Essay Masterclass  /  Module Four

Voice and image

1

The Fingerprint

Walker Gibson spent a book on American prose and came out with three voices. They are cruder than the truth and more useful than anything subtler, because you can sort your own paragraph into one of them in about four seconds.

I-talk. The writer is centrally concerned with himself. Gibson calls this the tough talker.

You-talk. The writer goes out of his way to be nice to the reader. The sweet talker.

It-talk. The writer expresses no concern for himself or for his reader. The stuffy talker.1

Real writing is a compromise between all three, and Gibson's point is that the mix is a choice you are making whether or not you know it. His underlying claim is the one worth carrying: every word you choose is dramatising a personality, with a particular centre of concern and a particular relation to the person you are addressing.

Now the diagnosis. The default failure of a personal statement is it-talk. Not arrogance, not over-familiarity. Stuffiness. Sentences with no person in them, where abstract nouns do the acting and the writer has quietly left the room.

The experience provided valuable insight into the importance of communication within a team environment.

Sena kept flipping through her script and asked me to help with her hair.2

Same event. The first has no human being in it. Insight is doing the providing, experience is doing the giving, and the writer appears nowhere. The second has two people, a script, some hair, and a request. Nothing about the second sentence is clever. It simply has somebody in it.

Syntax is the fingerprint, not vocabulary

Students think voice lives in word choice. It lives in sentence shape, which is why a thesaurus cannot give you one and why your voice survives translation into simpler words.

Look at your own habits. Do your sentences start with the subject or wind up to it? Do you use fragments? Do you interrupt yourself with a clause and then come back? Is your instinct to compress two thoughts into one sentence or to separate them? Are your paragraphs one long sentence and one short one, or four medium ones?

Those patterns are yours already. The task in this module is not to acquire a voice, it is to stop suppressing the one you have, because most students under pressure default to the formal register they were taught for essays about literature, and that register is stuffy by design.

One test that works. Take a paragraph of your draft and read it against a text you sent a friend recently. If the two could not plausibly have come from the same person, you have not written in your voice, you have written in the voice you think this document wants.

2

The Register You Can Hold

There is a ceiling on how serious a seventeen-year-old can sound before a reader stops believing them, and finding it is one of the genuinely hard problems in this genre.

Too low and the essay reads as unserious about its own material. Too high and it reads as somebody's parent, or worse, somebody who has read a lot of admissions advice. The second failure is far more common and much harder to see from inside.

The tells that you have gone over the ceiling are consistent. Declarations about the human condition. The word profound. Sentences that begin it is through. Any construction where you are summing up humanity rather than reporting on yourself. A reader's objection is not that these are wrong, it is that you have not lived long enough to have earned that vantage point, and everybody in the room knows it including you.

The workable ceiling is this. You can be completely serious about a specific thing that happened to you, and you cannot be serious about life. That is not a limitation, it is the whole permission. A boy can write about his father's depression with total gravity, and the moment he generalises to what it means to be a son, the essay deflates.

Notice that this is a register problem rather than a subject problem. The material can be as heavy as you like. What has to stay small is the vantage point from which you are speaking about it.

3

The Humour Budget

No book covers this properly, so what follows comes from the essays and from watching students try it. It is also the part of the module that separates a good essay from an interchangeable one, so it gets more examples than anything else here.3

Start with the thing that works, because it is smaller than students expect.

Understatement, in three words

I am a Jew (culturally). I am an atheist (intellectually). I am an existentialist (just because).4

The joke is just because. Two words, in a parenthesis, undercutting the two grand parentheses in front of it. The writer has set up a formal pattern and then declined to complete it seriously, and in doing so has told you more about his relationship to his own labels than a paragraph of explanation could.

That is the shape of humour that survives an admissions office. It is structural, it is fast, and it is at the writer's own expense.

Precision, which reads as funny

My parents are what you might call aggressive atheists. They're not aggressive people, but when it comes to atheism, they're no-holds-barred, pull-no-punches crusaders.

Seated on my humble throne, hooked onto my in-house favorite, Harry Potter, I absentmindedly completed my morning ritual.

Nothing has shaped my personality like the leftmost bookmark on my Chrome favourites bar, Tetris.5

None of those is a joke. Each is funny because it is exact. Humble throne is doing more work than any punchline, because the writer is being precise about a lavatory while maintaining a completely straight face. Leftmost bookmark on my Chrome favourites bar is funny for the same reason: the specificity is comically disproportionate to the subject, and the disproportion is the joke.

Which gives you the single most useful rule available here. Do not try to be funny. Try to be exact, at slightly greater length than the subject deserves.

What fails, and why

Four things, in order of how often I see them.

The joke as joke. Anything with a setup and a punchline. A reader in an admissions office is not an audience and does not laugh, so a punchline lands in silence and you can feel the writer waiting.

Puns. Nearly always the first thing that comes to mind, which is exactly why it will also be the first thing that came to three hundred other applicants' minds. Roy Peter Clark describes handing reporters a story about a man bitten by an alligator and watching almost the entire room, himself included, produce the same joke about tasting like chicken.6 First-level creativity feels like invention and is actually convergence.

Quirk, performed. The essay that announces its own strangeness. I have always been a bit weird. Real oddity does not need a label and a labelled oddity is not odd, it is a positioning statement.

Humour at somebody else's expense. Even mild, even about a sibling. You do not know your reader and the cost of getting this wrong is much higher than the return on getting it right.

Funny in conversation, flat on the page

The commonest disappointment of this module. Students who are genuinely funny out loud write dead essays, and they blame their writing when the problem is the transfer.

Spoken humour is carried by timing, face and the fact that somebody is in the room reacting. None of that survives. What survives is word order, word choice and where the sentence stops. So a joke that worked at dinner has to be rebuilt rather than transcribed, and the rebuild is almost always shorter.

The practical move is to put the funny word last. English lands its emphasis at the end of a sentence, so a comic word buried mid-clause dies where the same word at the full stop survives. I spent the summer, which was mostly a disaster, working at the aquarium against I spent the summer working at the aquarium, which was a disaster. Identical information. One of them is funny.

The other move is to cut the signal. Any phrase that tells the reader something amusing is coming, funnily enough, ironically, little did I know, guarantees it will not be. Delete the signal and the joke either works on its own or it never did.

4

The Machine Voice

You can generate a competent personal essay in about nine seconds. This section is about why that essay loses, and it is a voice problem rather than an ethics problem, which is why it lives here.

Machine prose has a register and it is learnable. Here it is with a real opening for comparison.

Growing up beside a neighbourhood piano teacher shaped me in ways I am only now beginning to understand. Music was not just a subject in our house, it was a language, a discipline, and ultimately a mirror. Through years of listening to other children stumble through scales, I learned patience, humility, and the value of quiet persistence.

I lived in the neighborhood music box.7

The first is generated. Read it again and count what it contains: no proper noun, no number, no object you could photograph, nothing anybody could contradict. It is eighty words of prose about which no fact is asserted.

The tells, and you should be able to name these in a stranger's paragraph by the end of this module.

The balanced list of three. Patience, humility, and quiet persistence. Machine prose reaches for triples constantly, and the third item is usually the weakest because it is there for rhythm rather than for meaning.

Not just X, it was Y. A pivot that sounds like a discovery and contains none. Search your draft for not just and not merely.

The abstraction ladder with no bottom rung. Language, discipline, mirror. Three metaphors in one sentence and not one physical thing.

Even sentence length. Human paragraphs are lumpy. Generated ones tend toward a steady twenty to twenty-five words, and the evenness is audible when you read aloud.

The sentence that exists to sound finished. Anything ending on ways I am only now beginning to understand. It closes a paragraph without adding to it.

Hedged universality. Many people find, it is often said, we all know. A specific person does not need to poll anybody.

And the deepest one, which is worth more than the other six together. Nothing in it costs the writer anything. No admission, no exception, no moment of looking bad. Generated prose is risk-free because there is nobody there to take a risk, and that absence is what a reader detects even when they cannot name a single tell.

Which is also the practical defence. An essay containing a real concession, a specific object and one fact somebody could check is very hard to confuse with a machine, regardless of how polished the machine gets.

The homogenisation problem, which is the real reason to care

Set aside the rules. The argument for writing this yourself is not that you will be caught.

Every student using the same tool receives prose from the middle of the same distribution. It is competent and it is the average of everything, which means the more people use it, the more identical the pile becomes and the more valuable the one essay that sounds like a particular person. The tool is optimising for the exact thing that loses in a room where sixteen officers are looking for the one file that is different.

So the incentive runs the other way round from how it feels at midnight in deadline season. Every year more of the pile converges, and every year an actual voice is worth more than it was the year before.8

Use the tool for what it is good at. Ask it to find your abstract nouns. Ask it what your third paragraph seems to be claiming. Ask it for twenty questions about your own material. Do not let it write a sentence you then keep, for exactly the reason from Module Zero: you will use the sentence verbatim, and the essay stops being evidence about you at that moment.

5

Show, Then Tell

The most repeated instruction in writing advice is half wrong, and the half that is wrong has produced a generation of essays that are all image and no thought.

Telling is not a sin. Telling is how you cover ground, and an essay that refuses to tell anything spends four hundred words rendering a breakfast. What is true is narrower: do not tell the reader a conclusion they have not been shown the evidence for.

So the order matters more than the ratio. Show, then tell. The concrete thing arrives first and the interpretation follows, and when you get that order right you can be surprisingly direct in the telling, because the reader already has the material to check it against.9

Reversed, the same content dies. My grandmother was frugal in a way that revealed her history. She washed and reused the bread bags. The detail is now an illustration of a point already made, and illustrations are skippable. Put the bags first and the sentence about history becomes a discovery.

Concrete nouns, not more adjectives

When a sentence is flat, the instinct is to add adjectives. It is the wrong repair almost every time. Change the noun instead.

Not a large old comfortable chair but an armchair with a dip in it. Not delicious traditional food but pierogi. Adjectives are the writer's opinion of a thing. Nouns are the thing. And a specific noun does the work of three adjectives while costing fewer words, which matters when you have six hundred and fifty of them.10

The strongest version of this is the brand, the proper noun, the number. A blue Hoover. Teal latex gloves. Zip code 04917. A 1940s Prell Shampoo jingle. Those are unfalsifiable in the useful sense: nobody invents a detail that specific, so the reader stops doubting and starts watching.

6

The Job of an Image

You will produce more images in this module than you can use. The discipline is not generating them, it is firing them.

Every image has a job, and decoration is what gets cut. Before an image stays, name what it does. Establishes a place. Carries a value. Marks time passing. Contradicts something said earlier. If the answer is that it is a nice image, it goes, and it goes even when it is the best sentence you wrote in this module. Especially then.11

Sound and texture before sight

Almost every student writes visually and almost every strong essay in the bank does not. Sight is the sense we describe by default and therefore the most crowded. Sound, texture, smell and temperature are underused and land harder.

Look at what the openings in the bank actually use. A vacuum's whir moving from room to room. Floorboards groaning. A machine hissing like static from a radio. The rattle of poker chips. The buzz of coffee beans being ground. Not one of those is a picture.12

Go through your draft and count your sensory details by channel. If sight is above two-thirds, convert two of them. The conversion is usually easy, because you were there and you remember what it sounded like.

Camera distance

Think of yourself as holding a camera that can be wide or close, and notice that most drafts never move it.

Wide gives context and covers time. My parents came as refugees almost twenty years ago from Moldova. Close gives a single moment at full resolution. She spends her days in teal latex gloves. An essay that stays wide is a summary. An essay that stays close is a fragment with no bearings. What you want is deliberate movement, usually wide to establish, close for the thing that matters, then out again at the end for the implication.

Mark your draft W or C paragraph by paragraph. If you see one letter all the way down, that is the finding, and the fix is one paragraph rather than a rewrite.

One controlling metaphor, and the dead ones

If you are using a metaphor to hold the essay together, use one. Two competing metaphors cancel each other, because the reader cannot hold both frames, and a third is not richness, it is noise.

Then hunt the dead ones. A dead image is a phrase so worn that it produces no picture at all: a rollercoaster of emotions, a stepping stone, an eye-opening experience, a journey of self-discovery, opened doors, comfort zone. Every one of those was an image once. None of them shows a reader anything now, and each costs you words while adding nothing.13

The test is literal. Can you picture it? Not can you understand it. If a phrase produces no picture, either replace it with something you actually saw or cut it and say the thing plainly.

7

The Purple Diagnostic

The opposite failure, and the one that follows about a third of students who do this module enthusiastically. You add images all through the module and end up with prose that is working too hard.

Purple prose is not caused by beautiful writing. It is caused by two things doing one job. Two adjectives where one noun would serve. A metaphor on top of a detail that was already carrying the meaning. An adverb propping up a verb that was fine alone.

Three quick diagnostics.

Delete every adverb and read it again. Restore only the ones whose absence changed the meaning rather than the temperature. Most drafts keep one or two out of nine.

Find any sentence with two images in it and cut the weaker. If you cannot tell which is weaker, cut the second, because the first arrived when you were thinking about the thing and the second arrived when you were thinking about the sentence.

Count the words between the subject and the verb. More than about seven and the sentence is straining, however lovely the material in the gap.14

One voice across the whole file

Last thing, and it is the reason this module sits before the lock rather than after it.

Whatever voice you settle on in this module has to survive down to a hundred and fifty characters. The person writing your personal statement and the person writing your activity descriptions in Module Eight are supposed to be the same person, and a reader moving through tabs notices when they are not.

This is where most files break. A carefully voiced essay, then supplements in a flat institutional register, then activity lines that sound like a job application. Three people in one file. The reader does not conclude that you were rushed, they conclude that the essay was helped.

So write down what your voice does, in three or four concrete rules, now, while you can see it. Something like: short sentences after long ones, no semicolons, concrete nouns, one joke per page, never the word passion. That list is what you check the supplements against in deadline season, when you have thirty pieces to write and no time to rediscover who you sound like.

The work

1

The Fingerprint

  1. Take three paragraphs of draft three and label each one I-talk, you-talk or it-talk. Most students find they are almost entirely it-talk in the reflective paragraphs and almost entirely I-talk in the scenes.
  2. Find your three stuffiest sentences, the ones where an abstract noun is doing the acting. Rewrite each so a person performs the verb.
  3. Read one paragraph against a message you sent a friend recently. Write one sentence naming the difference, and decide which one is closer to how you actually think.

Done when three sentences have people doing the verbs, and you have named in writing what your own syntax does.

2

The Register You Can Hold

  1. Find every sentence that generalises past your own life. Anything about people, society, humanity or what we all do.
  2. Rewrite each as a statement about one specific person in one specific moment. Usually you.
  3. Search for profound, truly, it is through, the human, and in today's world. Delete on sight.

Done when nothing in the essay speaks from a vantage point higher than your own experience.

3

The Humour Budget

  1. Read ten openings from the bank and mark which are funny and which are trying to be. Write one sentence on the difference you observe.
  2. Find the funniest true thing about your own material. Not a joke, a fact that is funny because it is exact.
  3. Write it three ways. Once with the funny word in the middle, once with it at the end, once with the signal phrase removed entirely. Keep the best.
  4. Set your budget. One or two moments in six hundred and fifty words, both at your own expense, neither with a punchline. Write the number down and hold to it.

Done when you have one funny sentence built from precision rather than from a joke, and a stated budget you have not exceeded.

4

The Machine Voice

  1. Work through the paired samples unlabelled. For each pair, name which is generated and name the specific tell rather than saying it feels off. Feeling is not transferable and a named tell is.
  2. Now mark up your own draft. Circle every balanced triple, every not just, every hedged universal, every sentence that exists to sound finished, and every paragraph with no physical object in it.
  3. Rewrite every circled sentence by hand. Not by asking anything to rewrite it.
  4. Then run the deep test. Find the place in your essay where you risked something: an admission, an exception, a moment of looking bad. If there is not one, that is the finding, and it matters more than all the circles.

Done when every flagged sentence is rewritten by hand and you can point at one sentence that costs you something.

5

Show, Then Tell

  1. Find every place where you told before you showed. Swap the order and read both versions.
  2. Find your five flattest nouns and replace each with a more specific one. Not with an adjective in front of the same noun.
  3. Add one brand, one number or one proper noun somewhere it belongs. One. It buys more credibility than a paragraph of description.

Done when no conclusion arrives before its evidence, and five vague nouns are gone.

6

The Job of an Image

  1. List twenty images from your material. More than you need, on purpose.
  2. Keep five. Next to each survivor write its job in three words: establishes place, carries value, marks time, contradicts earlier. Anything you cannot label is decoration and does not go in.
  3. Count your sensory details by channel. If sight is more than two-thirds, convert two to sound or texture.
  4. Mark every paragraph W or C for camera distance. If it is all one letter, fix one paragraph.
  5. Hunt dead images. Rollercoaster, stepping stone, eye-opening, journey, opened doors, comfort zone. Apply the picture test to every metaphor you have.

Done when five images survive with a stated job each, and every metaphor in the draft produces an actual picture.

7

The Purple Diagnostic

  1. Delete every adverb. Restore only the ones whose absence changed the meaning.
  2. Find every sentence carrying two images and cut the weaker one. When in doubt cut the second.
  3. Check the gap between each subject and its verb. More than seven words and the sentence is straining.
  4. Then write your voice rules. Three or four concrete ones, on the page, in the file you will still have in deadline season. These are what you check every supplement against.

Done when the draft has survived all three cuts and your voice rules are written down somewhere you will find them when the supplements start.

The whole module, in seven lines

1. The Fingerprint
I-talk, you-talk, it-talk. The default failure is it-talk, where abstract nouns act and the writer leaves the room. Voice lives in sentence shape, not vocabulary.
2. The Register You Can Hold
Be completely serious about a specific thing that happened to you. Never be serious about life. The material can be heavy; the vantage point stays small.
3. The Humour Budget
Do not try to be funny, try to be exact at slightly greater length than the subject deserves. Put the funny word last, delete the signal, one or two moments, always at your own expense.
4. The Machine Voice
Balanced triples, not-just pivots, hedged universals, even sentence length, and nothing that costs the writer anything. The reason to write it yourself is that the pile converges every year and a real voice is worth more each time.
5. Show, Then Tell
Telling is allowed, in that order. Repair a flat sentence by changing the noun, never by adding adjectives. One brand or number beats a paragraph of description.
6. The Job of an Image
Twenty images, keep five, each with a stated job. Sound and texture over sight. Move the camera. One controlling metaphor, and no phrase you cannot picture.
7. The Purple Diagnostic
Cut every adverb and restore almost none. One image per sentence. Then write your voice rules down, because the same voice has to survive down to a hundred and fifty characters.

If you keep one sentence: put a person in every sentence and a photographable object in every paragraph, and your voice will look after itself.

Notes

Every student essay quoted on this page is reproduced in full, with its source, in References.

  1. Walker Gibson, Tough, Sweet and Stuffy. The three talkers and the I-talk, you-talk, it-talk formulation are his, as is the claim that word choice dramatises a personality with a centre of concern and a relation to the reader.
  2. The second sentence is adapted from Lessons from Shakespeare, Vanderbilt, in the References. The first is constructed by us. The diagnosis that student essays default to it-talk is ours.
  3. There is no book source for this section. It is built from our essay bank, the Johns Hopkins committee comments, and from watching students attempt it. Where a claim here is ours rather than sourced, it is because nobody has written the book.
  4. E Pluribus Unum, published in the New York Times, in the References.
  5. In order: Morfar, Harvard. Toilet Paper Alarm, Princeton, Columbia and Duke. Tetris, Penn. All in the References.
  6. Roy Peter Clark, Writing Tools, recounting the alligator exercise and what he calls first-level creativity.
  7. The first passage was generated for this page as a paired sample. The second is the real first sentence of In the Shadow of my Piano Teacher, Brown, in the References. The list of tells is ours.
  8. The homogenisation argument is ours. No book covers it, because the situation is newer than the books.
  9. On show and tell and their order, Rebecca McClanahan, Word Painting, and Jack Hart, Storycraft. On why telling is not itself a fault, Francine Prose, Reading Like a Writer.
  10. On concrete nouns over adjectives, McClanahan, William Zinsser, On Writing Well, and Clark. The examples quoted in the following paragraph are from House of Dreams and Jackie May in the References.
  11. McClanahan, on images earning their place, and Ursula K. Le Guin, Steering the Craft, on cutting what does not work.
  12. In order, from the References: House of Dreams, Living on Water, A Night at the Opera, Aces, and Notre Dame Supplement B. The observation about the sensory balance across our essay bank is ours.
  13. On controlling metaphors and dead images, McClanahan and Zinsser. The dead-image list is drawn from our own corpus of student drafts.
  14. On purple prose and on the distance between subject and verb, McClanahan and Richard Lanham, Revising Prose. The three diagnostics as stated are ours.